Marketing of financial products pdf

Copy Link. Powered by Social Snap. Copy link. Copy Copied. Marketing of Services Notes. Marketing of Services Book. Marketing of Services Syllabus. Later, they offer to refinance your auto loan because they know you have one with another lender.

This is an example of introducing a customer to a new product or service they might like. In this case, it will save them money in the long run.

No matter where you do business with your customers—at your physical location, via email, on your website or app, etc. You need to make sure this can happen across the board. With an omnichannel approach, banks and credit unions provide their products and services as well as financial and customer service advice to their customers across all their devices as well as any of their physical bank locations.

This makes an omnichannel experience more than a luxury. Bank of America is one of the biggest brands in the financial services industry. So you can jump back and forth between your laptop computer and your smartphone and have the same experience.

Consider the case of CitiFinancial Canada. As part of a global restructuring from OneMain Financial, they needed to update some of their marketing materials to reflect the regional language of more than branches. As a result, more than authorized CitiFinancial Canada users could set their language preferences. At that point, the entire user interface changed to reflect their choice.

Users created the proper marketing materials so branch employees could follow up with customers using brand-compliant messages. Whatever kind of financial goods or services you provide, we can help make your marketing better.

Financial services marketing has traditionally been a somewhat bland business offering—at least as far as consumers are concerned. But that's exactly why modern-day marketing tactics have had to adapt—to meet people's ever-changing needs.

Fintech answers that call in For auto industry marketers, there have been some important changes to negotiate over the past year. COVID caused a decrease in sales and changed car dealership marketing habits. But there's good news. As the world begins to "reopen," more people will be looking to Location, location, location. You may have heard this phrase from a realtor emphasizing the value of a house or building based on its whereabouts. But did you know it can also apply to your brand's marketing strategy?

Geo-targeted marketing, aka location-based Relating to your audience is so key — you need to speak to them, not AT them. I was never clever when it comes to marketing and finances. Your article has helped me to understand some issues a little bit better. These are really great tips and useful information. I also love the videos makes marketing look easier than I thought.

These are some really great tips. The crazy thing is, I just made some changes only a couple months ago to make sure my site was mobile responsive. Assisting in the process of getting all Government and other clearances. Modern Activities. Rendering project advisory services right from the preparation of the project report till the raising of funds for starting the project with necessary Government approvals.

Guiding corporate customers in capital restructuring. Acting as trustees to the debenture holders. Recommending suitable changes in the management structure and management style with a view to achieving better results. Contd vi. Rehabilitating and restructuring sick companies through appropriate scheme of reconstruction and facilitating the implementation of the scheme. Modern Activities Contd viii. Hedging of risks due to exchange rate risk, interest rate risk, economic risk, and political risk by using swaps and other derivative products.

Managing the portfolio of large Public Sector Corporations. Undertaking risk management services like insurance services, buy-back options etc. Advising the clients on the questions of selecting the best source of funds taking into consideration the quantum of funds required, their cost, lending period etc. Contd xii. Guiding the clients in the minimization of the cost of debt and in the determination of the optimum debt-equity mix. Undertaking services relating to the capital market, such as a.

Clearing services b. Registration and transfers, c. Safe custody of securities d. Collection of income on securities xiv. There are two categories of sources of income for a financial services company, namely : i Fund based and ii Fee — based. Fund based income comes mainly from interest spread , lease rentals, income from investments in capital market and real estate.

Fee based income has its sources in merchant banking, advisory services, custodial services, loan syndication, etc. Causes For Financial Innovation. The performance itself is the product Services are produced after they are sold Core benefit in services is intangible Producers of services play the dual role of marketers Differentiating is difficult in services Service Quality has many dimensions -Reliability, Assurance, Tangible, Empathy and Responsiveness I.

Open navigation menu. Close suggestions Search Search. User Settings. Skip carousel. Well regulated: all mutual funds are registered with SEBI, which acts like a watchdog. Hence mutual funds are well regulated. Identification of Risk Associated with Mutual Fund: All the benefits in financial investments are associated with financial and business risks.

Therefore the next responsibility of the concerned marketing personnel will be to guide investors in identifying the risks associated with mutual funds. Before investing in a mutual fund an investor must be aware of the risks associated with mutual funds. There are various types of risk factors such as: Market risk Credit risk Interest rate risk Inflation risk Political risk 3.

Selecting a Mutual Fund: In India based on the investor's expectations regarding the nature of returns from a mutual fund, several types of mutual fund options are available in the market. Therefore, the final responsibility of the marketing personnel will be to understand the investor's expectations and help him identify the right kind of mutual fund, which will fulfill his expectations. The marketing personnel play a key role in helping investors in their decisions making process.

They have to understand investor's motives as well as their attitude towards each mutual fund pick. Accordingly, investors should be made aware of the pluses and minuses of each mutual fund marketed in the country. The marketing personnel not only introduce the types of mutual funds in this case they also act as advisors to the investors for selecting the mutual fund. II Marketing of derivatives Derivatives are instruments that redistribute risk from a person who is willing to bear it, to a person who is willing to bear it.

Today, India is at a threshold where instruments for risk management can be introduced. Derivatives products initially emerged as hedging devices against fluctuations in commodity prices, and commodity-linked derivatives remained the sole form of such products for almost 30 years.

Financial derivates came into the spotlight in the post period due to a growing instability in the financial market. However since their emergence, these products have become very popular and by 's they accounted for about two-third of total transactions in derivatives products. In recent years the market for financial derivatives has grown tremendously in terms of variety of instruments available their complexity and also turnover.

Derivatives products made a debut in the Indian market during June and it won't be an aberration to say that the overall progress of the derivatives market in India has indeed been impressive. Index futures were initially introduced in the market.

From contracts valued at Rs. They help in the discovery of future as well as current prices They catalyze entrepreneurial activity They increase the volume traded in markets because of the participation of risk averse people in greater numbers They increase savings and investment in the long run. Therefore derivatives marketing in India should be done from the angle of three basic functions of derivatives, through Risk management, Price discovery and Transactional efficiency Risk management is not about eliminating of risk rather it is about management of risks.

Risk management involves the structuring of financial contracts to produce gains that counterbalance the losses arising form the movement in financial prices. Price discovery is the main function of the marketing personnel which disseminate price information investors cannot make informed decisions.

They are then inhibited and deterred from directing their capital to efficient use. Though serving as a speculative tool is not once of the most important benefits of derivatives investors should realize that derivatives are exceptionally well suited for the role of providing price information. Transactional efficiency is the product of liquidity results in high transaction cost. This impedes investments and deters the accumulation of capital.

Marketing of financial derivatives should focus on convincing investors that derivatives facilitate the opposite results. Derivatives significantly increase marketing liquidity in turn the transactional costs are lowered, business efficiency increases and cost or raising capital decreases and therefore the amount of capital available a for production investment explained. However, both the parties should understand clearly that mutual fund is the most suitable investment for the common man, as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low-cost.

As derivatives are used for speculative purposes the common perceptions of investors are that derivatives create risk.

This is uninformed judgment and generally true. Therefore in the case of speculation the marketing personnel should take the responsibility to convince the investors regarding four basic types of financial risks in the market place- equity risk, foreign exchange risk, interest rate risk and commodity risk.

These are not risks created by derivatives rather these are risk inherent in business. It has been observed that the private mutual fund industry in India has increased more than tenfold in last 10 years. Interestingly note that it is an industry that does not give assured returns.

So the Indian customers also can tackle exposures in other emerging and developed markets in the changing scenario. Derivatives exposures are reducing portfolio risks considerably and Arbitrage opportunities are being encashed for risk averse investors through structured products.